Understanding Photo Markets
Having an overview of photographic markets and how they came to be is valuable for understanding how to place yourself in the market, and particularly how to survive as a professional in a market that is flooded by amateurs - people who don't make their primary income from photography.
History of photo markets
FIGURE 1 This is the first video in our series of six on 'Markets for Photography'. Understanding where photo markets are at involves understanding the history of photo markets. This is the first step toward placing oneself correctly in the market in what has become known as the 'Age of the Amateur' as far as photo markets are concerned.
Understand the markets
FIGURE 2 This is the second video in a series of six on 'Markets for Photography'. The first way in which professional photographers can outperform amateurs is to understand the markets for photography and how to place themselves in those markets.
FIGURE 3 This is the third video in a series of six on 'Markets for Photography'. Another area where professionals have a considerable edge over amateurs flooding the photography market is in the ability to tell visual stories, and to do it in line with journalistic ethics.
Build a photo collection
FIGURE 4 This is the fourth video in a series of six on 'Markets for Photography'. Building a significant body of work or photography collection is another way in which you can build long term value that amateurs are unlikely to easily emulate. You have to do it at the right standard to benefit from this value though.
Grade your collection
FIGURE 5 This is the fifth video in a series of six on 'Markets for Photography'. Grading your collection so that you are placing appropriate material with the right markets is also a way in which you as a professional can gain value that is not easily available to amateurs.
FIGURE 6 This is the sixth video in the series on 'Markets for Photography'. Networking in the photography sector using the services of agencies and agents as well as networking yourself using social media is another advantage you have over amateurs in the market. As a professional you have the time to market both yourself and your collection. And if you don't have the time, either you have enough work, or you need to be making the time!