Overview of the 'How to Sell' Book
The 'How to Sell' book is an overview of the markets for your photography and your photographic skills. Each market is very different and your approach to each must reflect this. This book should equip you with insight so that you can approach the markets correctly and start to access them.
The 'Courses' training manual then supports this aim by providing you with detailed guidance on how to deliver at professional standards, which includes managing yourself, your photography and your business in such a way that clients keep coming back for more.
How to sell stock
How to sell books
How to sell prints
How to sell assignments
How to sell multimedia
How to sell stock
In this chapter Rosanne Larsen takes you through what stock photography is, the types of markets for stock, the various licensing models that are being employed, the kind of images that sell, selling direct to clients or using an agent, and how to go about starting a photo collection.
How to sell books
In this chapter Dominique Le Roux guides you through getting a photo book published, and discusses the various publishing options available. She also provides an overview of publishing rights and highlights some common mistakes in photography for book publishing.
How to sell prints
In this chapter Dominique Le Roux guides you through the world of photographic prints. There is a fundamental distinction in the prints world between 'fine art' prints where, although you are selling a printed product, the value is primarily in the rarity of the printed product, and the decorative and product markets where the value is vested in the printed product itself.
How to sell assignments
This chapter includes interviews with photographers who have been successful at handling various kinds of assignments - editorial, NGO, commercial, retail and multimedia.
